Customer Service with a $3 Disposal Fee
Oil Changes. You know the routine – get one every 3,000 miles or your car will fall apart (at least that’s what they say). Lots of places offer them so I assume it’s a pretty competitive market.
In my area, prices vary based on range of services offered and how quickly they service your vehicle. Prices typically range from $16.99 up to $35 when you get all the bells and whistles.
There’s one company though that really rubs me the wrong way. In order to stay on the low-end of the price scale they offer oil changes for ONLY $19.99 mumble, mumble mumble…with a $3 disposal fee, mumble, mumble. That’s how they say it – with a little hidden voice, like I won’t notice it. That just ticks me off. If your oil changes are $22.99 – fine. Just tell me that’s what they cost. As I always say, exceptional customer service isn’t about saying, “please” and “thank you.” It’s about everything you do, including your marketing. While I wouldn’t necessarily call this deceptive advertising, it certainly isn’t customer centric.
If you want me to trust you, to do business with you – be honest with me. Until then, I’ll continue to get my oil changes were they don’t mumble their price to me in a disclaimer.
